Ringier Romania received 2nd place within the INMA International Media Awards competitors within the class of the perfect inventive use of promoting codecs, the Nationwide Manufacturers subcategory. The award was given to the “Promoting With out Filters” native promoting marketing campaign, which introduced the Dove model an enchancment in model notion of over 50%, generated practically 1.8 million views for the show marketing campaign and 350,000 views of its personal movies. – mentioned, with a attain of virtually 290,000 customers on Fb. INMA International Media Awards is without doubt one of the most essential worldwide competitions that rewards world media excellence.
The Dove marketing campaign – “Magnificence with out filters” aimed to generate a dialog concerning the impact that social networks have on the self-confidence of younger folks, particularly younger ladies. The INMA International Media Awards acquired by Ringier Romania is a recognition of the work performed and the trouble to all the time ship content material to the very best attainable requirements within the on-line setting. The marketing campaign included discussions with influencers and activists who shared their experiences and tales. Three younger girls from Era Z – Luiza Niculușcă, illustrator, Mara Oprea, director, and Andreea Potra, president of Lady Up Romania – shared their experiences with the damaging results of social media and what options they’ve for unrealistic magnificence requirements in mediate. A dialogue with Melania Medeleanu, a human rights activist, accomplished the views on the consequences that such requirements have on girls. The movies reached youngsters, younger folks and oldsters who have been capable of higher perceive the issue and its social significance. Ringier Romania additionally had the assist of MindShare Romania in creating the native content material marketing campaign “Magnificence with out filters”.
This 12 months, the INMA International Media Awards competitors included contributors from 252 media entities from 46 nations, and the jury was made up of fifty specialists from everywhere in the world. The distinctive tales shared in the course of the marketing campaign helped Dove deliver to the general public’s consideration a related concern that impacts a whole era of women, and the INMA award that Ringier Romania acquired solely confirms that excellence in content material high quality and The authenticity of on-line interactions is the essence of making promoting campaigns that can change the world during which we stay.
The outcomes of the Dove marketing campaign – ‘Magnificence with out filters’ have been measured utilizing Model Carry, a Ringier resolution that makes use of state-of-the-art expertise to measure the general public’s intention to purchase a services or products to which it was uncovered after the promoting marketing campaign. depth, which ensures the correct supply of messages for the best attainable affect.
Groups concerned within the Dove – ‘Magnificence with out filters’ marketing campaign:
Andrei Ursuleanu – Gross sales Director, Ringier
Laura Merdescu – Gross sales, Ringier
Mirela Petre – Inventive Director, Ringier
Cătălin Ciobanu – Artwork Director, Ringier
Victoria Dragan – Analysis Director, Ringier
Alex Manescu – Knowledge & Programmatic, Ringier
Elisabeta Sava – Digital Account, Ringier
Bogdan Pîrlea – Video Editor, Ringier
Cristina Moraru – Pores and skin Cleaning & Hair Care Class Supervisor, Unilever
Maria Dumitrescu – Senior Model Supervisor Dove, Unilever
Andreea Dicu – Model Supervisor Dove, Unilever
Anca Sangeorzan-Branzea – Digital Class Supervisor BPC, Unilever
Amalia Necula – Senior Digital Planner, Mindshare Romania
The Ringier Group is a multinational media firm. Based in 1833, the Ringier Group has made important investments in digital, print, radio and tv manufacturing. Its portfolio additionally consists of quite a few internet and cellular platforms in addition to printing homes. Ringier is a Swiss family-owned firm based mostly in Zurich. In Romania, Ringier has been working since 1992 and is the most important publishing firm.