Enterprise from Zero. Two sisters from Bistriţa produce cosmetics underneath the MySymphony Pure Beauty model, wherein they’ve invested over 15,000 euros

“We reached a capability of 1000’s of merchandise per thirty days. We purchase the components, within the overwhelming majority, from Romania as a result of we wish to assist the nation’s economic system.”

Sisters Iulia Dumitru and Cristina Neagoş outlined the plans for their very own enterprise in 2019, out of the 2 entrepreneurs’ shared ardour for cosmetics and the necessity for pure merchandise. In 2020, the primary vary appeared underneath the My Symphony Pure Beauty model, and the funding exceeded 15,000 euros, from personal sources.

“Resulting from the truth that we’ve a standard ardour for cosmetics, we thought we might develop a enterprise, a enterprise. The second every of us grew to become a mom, we had been far more attentive to all the things that entails a beauty product utilized to the pores and skin and we determined to make one thing produced by us. I bought in contact with chemists, with schools of chemistry, medication, pharmacy and we arrived on the MySymphony model”, says Iulia Dumitru. She additionally provides that the cosmetics model presently consists of over 20 merchandise licensed on the European stage and that cowl ladies’s skincare wants.

“Within the household we’ve a physician and a chemist – my in-laws, and I took benefit of this to provoke and develop the enterprise, I additionally took a course, being accredited within the manufacturing of cosmetics”, says Cristina Neagoş. Along with the monetary funding of over 15,000 euros within the model, the entrepreneurs additionally invested their time within the enterprise, coming from totally different fields – Iulia having 10 years of expertise within the banking area, and Cristina working within the area of legislation.

Iulia Dumitru

“We’re a household enterprise, we make investments a number of soul and fervour in all the things we do, and many shoppers inform us that that is felt. By “my” we thought in regards to the private method we’ve in designing the merchandise, and by “symphony” we wished our merchandise, the motion of the components to provide a concord that our purchasers can discover in the advantages of the merchandise”, he additionally says Iulia Dumitru. MySymphony merchandise are geared toward delicate, dry pores and skin, but in addition cowl the necessity for cleansing, with bathe gels, shampoos, conditioners, physique butters within the portfolio. Prospects can discover the merchandise within the mysy.ro on-line retailer, within the metropolis of Bistriţa, in a magnificence salon additionally owned by the household, in a number of pure shops, but in addition on the eMag platform. Plans goal to broaden nationally in addition to internationally.

“We have now a licensed laboratory the place we concentrate on the manufacturing of cosmetics. Now we’ve reached a capability of 1000’s of merchandise per thirty days. We purchase the components, within the overwhelming majority, from Romania as a result of we wish to assist the nation’s economic system. We import the primary components, the “stars” of the ranges, from Spain”, added Cristina Neagoş.

She added that there’s a new vary of merchandise within the works, with an ingredient that addresses different pores and skin circumstances, to supply clients another. As well as, the type of presentation of the merchandise is being improved, as a way to be as enticing as potential for potential purchasers.

The goal for the turnover of My Symphony in 2022 is a rise between 30-50% in comparison with the earlier yr, which can come from the rise within the variety of shops the place the model may be discovered, together with in different counties.

Thus, this yr’s gross sales will exceed 10,000 euros, in accordance with ZF’s calculations.

“Being an entrepreneur is good, particularly when you select a area of magnificence, like ours, nevertheless it additionally comes with a number of challenges. If you’re optimistic, you cross them with flying colors, I feel that is the key”, says Cristina Neagoş.

Iulia Dumitru provides that the expertise from earlier fields of exercise helps them in enterprise, every bringing their share of data to take the enterprise ahead.

“It was an unknown for us to be entrepreneurs in Romania, this can be very tough, however while you really need it, you go forward. It’s a tough context, however we’ve to face it. The truth that we obtain constructive suggestions, those that uncover us return to us for brand new orders, offers us power and braveness to proceed this lovely half that we began, as an entrepreneur in Romania”, concluded Iulia Dumitru.

ZF and Banca Transilvania launched the Enterprise from scratch undertaking, a platform devoted to small entrepreneurs, corporations which have created over 1.7 million jobs.

Each enterprise from scratch is a narrative of ambition, braveness and willpower. The tales of the small entrepreneurs shall be printed in ZF and on the zf.ro/afaceri-de-la-zero platform.

In Romania there are over 500,000 micro-enterprises and small corporations, the place 1.7 million workers work, corporations with annual enterprise of 70-80 billion euros.

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